Greek Yogurt Exports Nearly Triple in a Decade, Riding Global Health Food Wave

Exports of Greek yogurt have seen a dramatic rise over the past decade, nearly tripling between 2014 and 2023, fueled by rising global demand for high-protein, low-sugar dairy products.

According to trade data, Greece exported 127,000 tons of yogurt in 2023—up from just 44,706 tons in 2014—with the export value soaring from €111 million to €325 million in that same period.

Kri-Kri Now the Leading Force in Greek Yogurt Exports

While FAGE pioneered the export of strained Greek yogurt in 1983—starting with the UK market—it is now Kri-Kri, based in northern Greece’s Serres region, that holds the top position.

In 2024, Kri-Kri reported €205 million in dairy sales, primarily yogurt, accounting for over 80% of its total revenue of €256.4 million. Notably, €129 million, or 62% of those dairy sales, came from exports, underscoring the company’s dominance in international markets.

The company has launched a €52 million investment plan to expand its production capacity, aiming to reach €500 million in total revenue by 2027. The plan includes facility upgrades, automation, and sustainability-focused improvements.

Italy Overtakes UK as Top Market for Greek Yogurt

In a shift that reflects broader European consumer trends, Italy has now overtaken the UK as the largest importer of Greek yogurt, reflecting the product’s widespread appeal beyond English-speaking markets. Other key destinations include Germany, France, the Netherlands, and Scandinavian countries, where demand for high-quality dairy continues to grow.

A Global Boom in Yogurt Consumption

The global yogurt market was valued at over $95 billion in 2023, with projections estimating it will surpass $120 billion by 2028, according to industry analysts. The category is being driven by:

• Health-conscious consumers seeking high-protein, low-fat snacks
• The rise of gut-health awareness and probiotics
• Growing demand for functional foods and natural ingredients
• Increased availability of dairy alternatives, although traditional strained yogurt remains strong

Within this context, Greek yogurt stands out as a global favorite, capturing significant market share due to its thicker texture, higher protein content, and versatile culinary uses.

In markets like the US, UK, and parts of Asia, Greek yogurt commands premium shelf space and is often positioned as a healthier, more satiating option than regular yogurt.

Greece’s Competitive Edge: Tradition, Quality, and Taste

Greece’s advantage in the international yogurt market lies in the authenticity of its production methods, centuries-old dairy tradition, and premium branding. Consumers increasingly associate Greek yogurt with purity, quality, and natural nutrition, making it a standout product in a crowded global dairy sector.

With continued investment, innovation, and strong export performance, Greece is well-positioned to solidify its status as the global leader in authentic strained yogurt.

Source: pagenews.gr