Investment Boom Reshapes Greece’s Supermarket Industry as Competition Intensifies
Major food retailers accelerate spending on logistics, technology and green energy despite pressure on margins
Major food retailers accelerate spending on logistics, technology and green energy despite pressure on margins
How moves by Carrefour, Galaxias, and Masoutis are changing the balance of power in Greek retail
He explained that there are offers on fast-moving products that were already agreed upon in previous months with a marking on the packaging that the sale has not been exhausted, it was agreed to give a "grace" period until May 31.
According to data from the research firm Circana (formerly IRI), the volume of sales grew by 2.8% in 2024, outpacing the 2.6% increase in sales value. This growth comes after a period of reduced consumption in 2022 and 2023, mainly due to steep price hikes. In fact, in 2022, sales grew by just 0.5% year-over-year, while in 2023, the increase was 2.5%.