Greek tourism is reaching historic highs, but behind the numbers lies a market under strain, facing infrastructure gaps, regional imbalances, and the urgent need for strategic planning ahead of 2026.
Over 68 million travelers in the first nine months of 2025 – soaring flights and revenues.
Eight Greek islands and 21 luxury hotels dominate the 2025 Readers’ Choice Awards
High fuel prices, transportation fares, and accommodation costs have reshaped the vacation preferences of Greek travelers this summer. More and more people are choosing shorter getaways to nearby destinations in order to keep expenses low. Islands within close proximity to Athens saw increased demand, as travelers sought options with cheaper ferry tickets or destinations accessible by car.
Strategic meetings in Seoul with leading figures of the aviation and tourism industry
Record-breaking air connectivity, soaring revenues, and a new Dallas-Athens route fuel robust growth in the US market
