India & China: Power Markets Driving Greek Tourism Growth in 2026
Long-haul Boom: INSETE Report Reveals Greece’s Rising Appeal in Asian Markets
Long-haul Boom: INSETE Report Reveals Greece’s Rising Appeal in Asian Markets
Athens is evolving into a year-round destination, with strong investments in boutique hotels, renovations, and service apartments, while challenges such as overtourism and infrastructure gaps remain critical for sustainable growth.
Mass tourism from Russia to Greece is a thing of the past, stressed the Russian Ambassador to Greece, Andrey Maslov, highlighting that in 2013, about 1.3 million Russians visited Greece and about 800,000 Russians annually visit the country on average.
In more detail, travel traffic through airports increased by 64.6%, while through road stations by 104.7%.
There has been an estimated 2.5 million international air and road arrivals in Greece in the first quarter of 2023, with air arrivals up by double-digits from the first quarter of 2019, but road arrivals are still lagging significantly.
In January, new drawings/draws of “vacation vouchers” (“διακοπο-voucher”) will be held, in particular, under the programs “Tourism for All” and “North Evia Pass” (North Evia Pass), announced Vassilis Kikilias.
Bookings indicate that figures will remain high
According to the Greek tourism ministry, Greece was receiving one million holidays makers each week in the month of August alone.
Santorini has the longest season in the region, staying open until the end of November.
The countless beaches of Milos
The Minister of Tourism made special reference to the arrivals from the USA as they're up by 50% compared to 2019
"Greece is also this summer one of the most popular holiday destinations," says the communications director of the world's leading Tour Operator
«The very strong tourist demand for Greece, which is one of the strongest tourist countries in the world» he CEO and co-founder of the Israeli Brown Hotels