Greece Among Top Travel Destinations for Europeans – Leads in Attracting New Tourists

Greece continues to shine as one of Europe’s top tourist destinations, solidifying its appeal among travelers across the continent. According to a recent survey by the European Travel Commission (ETC), which tracks short-term travel intentions and plans among Europeans (specifically those who have traveled at least twice in the past three years), Greece ranks among the top four most preferred destinations—reaffirming its consistent allure in the European tourism market.

Leader in Attracting New Travelers

Greece has emerged as the number one destination for attracting new travelers, with 24% of survey respondents who have not visited the country before expressing a desire to do so. This places Greece ahead of many popular tourist hotspots, reflecting its growing popularity among first-time visitors seeking authentic experiences, rich culture, and stunning natural landscapes.

Strong Performance Among Repeat Visitors

Not only is Greece winning over new visitors, but it is also building a loyal base of returning travelers. Among those who have already experienced Greece, 16% intend to return, positioning the country in 5th place for repeat visits. This level of repeat interest speaks volumes about the satisfaction and positive memories travelers associate with Greek destinations.

4th Most Preferred Destination for Upcoming Travel Plans

Looking at short-term travel plans—trips scheduled through November 2025—Greece ranks 4th overall, with 6% of European travelers planning a visit. Despite increased competition in the post-pandemic travel landscape, this shows Greece’s enduring relevance as a top-tier European holiday choice.

Impressive Performance Across European Markets

Greece continues to register strong performance across major individual European markets:

• Poland: For the first time, Greece has risen to the 1st position, alongside Spain and Italy, capturing 9% of Polish travel intentions—a 4% increase from the previous ETC report. This surge highlights Greece’s rising popularity in emerging markets.
• United Kingdom: Greece holds the 2nd position, chosen by 8% of UK travelers planning trips in the near future.
• France, Belgium, Italy: Greece ranks 4th, drawing 6% of French and Belgian travelers, and 5% of Italian travelers.
• Netherlands, Germany, Austria: The country holds the 5th spot, with 7% of Dutch and 6% of both German and Austrian respondents selecting Greece as their upcoming destination.

One-Third of Europeans Planning Autumn Travel

While summer remains the peak travel season in Europe—with 50% of travelers planning trips in July and August, and 14% in June—there is a clear trend toward autumn getaways:

• 22% of Europeans are planning their vacation in September
• 8% in October
• 3% in November

This shift toward off-peak travel reflects a growing desire among European tourists to avoid summer crowds, benefit from milder weather, and enjoy a more value-for-money experience. Greece, with its extended warm season and diverse offerings across the mainland and islands, is perfectly positioned to cater to this emerging demand.

Greece: A Year-Round Destination with Rising Momentum

These findings confirm that Greece is not just a summer hotspot but a year-round destination appealing to diverse traveler profiles—from cultural explorers and history buffs to beach lovers and culinary enthusiasts. Its increasing popularity among both new and returning tourists, as well as its rising appeal in key and emerging European markets, underscores the country’s strategic position in the future of European travel.

As Greece continues to invest in sustainable tourism infrastructure, diversify its offerings, and promote lesser-known regions, it is well on track to strengthen its global brand and extend the tourist season beyond the traditional summer months.

Source: pagenews.gr