India & China: Power Markets Driving Greek Tourism Growth in 2026
Long-haul Boom: INSETE Report Reveals Greece’s Rising Appeal in Asian Markets
Long-haul Boom: INSETE Report Reveals Greece’s Rising Appeal in Asian Markets
Greece’s economy is undergoing a meaningful structural transformation, moving away from outdated labels such as the “coffee economy” and embracing a more diversified and competitive model, according to a new study by INSETE.
In 2025, Greek tourism achieved a new record, exceeding €23 billion in revenue. 2026 starts with positive signs, although growth requires sustainable infrastructure and improvement of the tourism product.
Athens is evolving into a year-round destination, with strong investments in boutique hotels, renovations, and service apartments, while challenges such as overtourism and infrastructure gaps remain critical for sustainable growth.
Cabinet approves Social Agreement, Multiannual Fiscal Planning, National Development Program, and key legislative reforms shaping a new era of growth and social cohesion
Experts, policymakers, and industry leaders map a new, resilient model for Greek tourism at REIMAGINE 2025
Greek tourism is reaching historic highs, but behind the numbers lies a market under strain, facing infrastructure gaps, regional imbalances, and the urgent need for strategic planning ahead of 2026.
Hoteliers express concern ahead of August – Call for government support to safeguard business sustainability
10 countries contribute 68% of Greece’s tourism income – Germany and the UK lead the way
Satellites, coastguard patrols, and grassroots efforts spearhead a transformative model for marine protection in Greece
Record-breaking air connectivity, soaring revenues, and a new Dallas-Athens route fuel robust growth in the US market
Shift Toward Central and Northern Europe – Outbound Spending Reaches Record Highs
Despite stagnant revenues, Greece attracts “golden” investments in Astakos, Ermionida, and Evia
Paxi and Ithaca follow Symi's lead, calling for a daily visitor tax to fund critical infrastructure as mass tourism strains local resources.
Surge in U.S. travel interest places two Greek islands in global spotlight, alongside top Spanish locations, according to HomeToGo report.
Deputy Minister Gkikas: €50 million in expected annual revenue; targeted reinvestment in local infrastructure and services
A total of 339,484 U.S. visitors injected 325.45 million euros into the Greek economy, averaging an impressive 958.66 euros per person
This marks a 106% recovery from pre-pandemic levels, outpacing the European average. In just one year, Greece jumped from 13th to 9th globally in tourist arrivals.
“Santorini is returning to normalcy. It remains a safe and hospitable destination, and through effective management, we are moving forward into another dynamic tourism season,” she said during the event held at the Acropolis Museum in Athens.
German tourists led the pack in numbers, flocking to Greece’s sunlit shores and historic sites. American visitors proved the biggest spenders, pouring €40.9 million into the economy—€5.4 million more than their German counterparts. The strong showing from these key markets underscores Greece’s enduring appeal as a top global destination.
The decision came after a meeting of the Interministerial Committee for Strategic Investments, led by Development Minister Takis Theodorikakos. The meeting also included Energy Minister Theodoros Skylakakis, Culture Minister Lina Mendoni, State Minister Makis Voridis, and Deputy Minister of National Economy and Finance Nikos Papathanasis.