Greece Reinvents Tourism: Sustainable Growth, Year-Round Travel, and Cultural Heritage in Focus
Experts, policymakers, and industry leaders map a new, resilient model for Greek tourism at REIMAGINE 2025
Experts, policymakers, and industry leaders map a new, resilient model for Greek tourism at REIMAGINE 2025
Greek tourism is reaching historic highs, but behind the numbers lies a market under strain, facing infrastructure gaps, regional imbalances, and the urgent need for strategic planning ahead of 2026.
Hoteliers express concern ahead of August – Call for government support to safeguard business sustainability
10 countries contribute 68% of Greece’s tourism income – Germany and the UK lead the way
Satellites, coastguard patrols, and grassroots efforts spearhead a transformative model for marine protection in Greece
Record-breaking air connectivity, soaring revenues, and a new Dallas-Athens route fuel robust growth in the US market
Shift Toward Central and Northern Europe – Outbound Spending Reaches Record Highs
Despite stagnant revenues, Greece attracts “golden” investments in Astakos, Ermionida, and Evia
Paxi and Ithaca follow Symi's lead, calling for a daily visitor tax to fund critical infrastructure as mass tourism strains local resources.
Surge in U.S. travel interest places two Greek islands in global spotlight, alongside top Spanish locations, according to HomeToGo report.
Deputy Minister Gkikas: €50 million in expected annual revenue; targeted reinvestment in local infrastructure and services
A total of 339,484 U.S. visitors injected 325.45 million euros into the Greek economy, averaging an impressive 958.66 euros per person
This marks a 106% recovery from pre-pandemic levels, outpacing the European average. In just one year, Greece jumped from 13th to 9th globally in tourist arrivals.
“Santorini is returning to normalcy. It remains a safe and hospitable destination, and through effective management, we are moving forward into another dynamic tourism season,” she said during the event held at the Acropolis Museum in Athens.
German tourists led the pack in numbers, flocking to Greece’s sunlit shores and historic sites. American visitors proved the biggest spenders, pouring €40.9 million into the economy—€5.4 million more than their German counterparts. The strong showing from these key markets underscores Greece’s enduring appeal as a top global destination.
The decision came after a meeting of the Interministerial Committee for Strategic Investments, led by Development Minister Takis Theodorikakos. The meeting also included Energy Minister Theodoros Skylakakis, Culture Minister Lina Mendoni, State Minister Makis Voridis, and Deputy Minister of National Economy and Finance Nikos Papathanasis.
They concern the development of high-end tourism by Hydra Rock in Ermionida, GH Hotel in Evia and Astakos Terminal in Aitoloakarnania - They will receive the incentives of fast-track licensing and Special Spatial Development Plans for Strategic Investments
Inbound travelers to Greece boosted tourism-related revenues to 21.27 billion euros in the Jan.-Nov. 2024 period.
Kefalogianni highlighted the robust growth of the Greek tourism industry and its critical contribution to the Greek economy and said the data reflected the sector’s strong dynamic.
With its stunning beaches and spectacular mountain scenery, the island has escaped the clutches of mass tourism, says Today Magazine