€700 Million in Digital Investments by Greek Businesses

Digital transformation emerges as a strategic necessity for growth and resilience

Key Figures and Investment Overview

Greek businesses invested €696.3 million in digital transformation initiatives during the 2020–2022 period, according to a recent survey by the National Documentation and Electronic Content Centre (EKT).

• This marks a 30% increase compared to 2020.
• 4 out of 10 businesses (40.4%) report having made investments in digital transformation.
• The majority plan to continue such investments in the coming years.

Digital Transformation as a Strategic Pillar

The research confirms that technology adoption is no longer a luxury but:

• A core strategic pillar for sustainability and development.
• 40.4% of businesses consider it a very important ongoing growth strategy.

By segment:

• 50.5% of large enterprises
• 45.3% in the services sector
• 46.8% of innovation-active businesses

The larger the scale, specialization, and innovation level, the more critical the investment in technology becomes.

Technologies & In-House Expertise

The most commonly adopted digital technologies include:

• Cloud computing
• Internet of Things (IoT)
• Cybersecurity
• Big Data

In-house development capacity:

• 1 in 5 businesses fully developed their applications in-house
• 1 in 2 developed them partially in-house

 Innovation & Operational Improvement

• 54.6% of businesses leveraged these technologies to innovate internal processes, including:
  • Production
  • Customer service
  • Management functions

However, this percentage has slightly declined compared to the previous three-year period, raising questions about the post-pandemic innovation momentum.

Digital Skills & Team Collaboration

The study also emphasizes the importance of digital skills among employees:

• 25.9% of businesses consider skill development a strategic priority
• 32.7% are already using digital tools to enhance:
  • Team collaboration
  • Knowledge sharing

The most immediate benefit cited? ✅ Improved internal processes

 Security & Data Usage

Businesses are taking steps to protect their digital infrastructure by adopting:

• Backup systems
• Cyberattack protection software

Data is primarily used for:

• Strategic planning
• Operational monitoring

Insights & Challenges Ahead

As the EKT report highlights:

“The challenge is no longer convincing businesses to invest in technology — it’s about using it strategicallyto reduce uncertainty and drive innovation.”

Final Insight:

Digital transformation is no longer just a tool — it’s an essential pathway. Greek businesses appear ready to walk that path, even if at different speeds.

Source: pagenews.gr