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Cycling Tourism is a Booming Billion-Euro Industry. Will Greece Keep Missing out?

ΕΠΙΜΕΛΕΙΑ Βασίλης Διαμαντάκος ΧΡΟΝΟΣ ΑΝΑΓΝΩΣΗΣ 2 '
Cycling Tourism is a Booming Billion-Euro Industry. Will Greece Keep Missing out?

Πηγή Φωτογραφίας: Pixabay//Cycling Tourism is a Booming Billion-Euro Industry. Will Greece Keep Missing out?

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With an estimated value of €138 billion, cycling is one of the world's top 10 fastest-growing tourism activities. Yet, Greece struggles to shift gears and establish itself as a leader in this thriving sector of sustainable tourism.
Imagine pedaling through picturesque coastal roads, gliding past medieval towns, or weaving through vineyards and olive groves. For millions of Europeans, cycling tourism is not just a niche activity—it’s a booming billion-euro industry.
In 2023 alone, Denmark raked in €2.8 billion from cycling tourists, while Italy soared to a staggering €5.5 billion—a 35% increase from the previous year. Germany reported that 37.7 million people used bicycles while on vacation. Yet, while the cycling trend sweeps across Europe, Greece remains on the sidelines.

Kos: Greece’s Cycling Gem with a Century-Old Legacy

For many Greeks, the island of Kos conjures up nostalgic images of the 1960s film Margarita—a love story set to the backdrop of palm-lined boulevards and gentle seaside bike rides. But the island’s deep-rooted cycling culture is more than just a cinematic memory.

Kos is one of Greece’s most bike-friendly destinations, boasting over 10,000 rental bicycles, many of which are fully booked daily. The island plays a crucial role in Greece’s participation in EuroVelo, the 92,000-km European Cycling Route Network, connecting 17 countries.

And yet, despite its potential, Greece has yet to capitalize on the cycling tourism boom.

Source: pagenews.gr

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